Marketing

If you can't think of a way for our Marketing Specialists to help your business... you really do need us.

• Product
  The SF SBDC marketing specialists design break-through marketing strategies fitted to your current and future business needs. Whether it's old products to new customers, or new products to old customers you need to know the difference between a cash-cow and a dead-horse.

• Place
  Distribution Centers. Wholesalers. Dispatchers. Getting your product/service to the right person at the time maintains your competitive edge. Fill-Rate and Speed are all that count. Design a delivery system that puts you in the lead and keeps you there.

• Price
  If the pricing is wrong nothing else matters: objectives include building a market, return on investment, meeting competition, product introduction, increasing sales and inventory reduction.

• Promotion
  Most small businesses aren't destroyed by competition, they literarily self-destruct. Effective promotion is built on specific information and sales support. Whether you develop your ad-budget on a percentage of sales or flat rate, advertising is a necessary cost of doing business; make the most of it.

Sales

How to keep and motivate your sales force.

Find and define your position in today's marketplace. Acquire the tools necessary to develop an advanced sales process which consistently gain new business with cutting edge networking and sales methods.

• Current sales strategy analysis
• Finding New Customers
• The Best & Worst Ways to find Leads
• Basic building-blocks of a successful sales approach
• Designing a Customer Specific Sales campaign
• Direct Mail Campaigns
• Passive & Aggressive On-line selling techniques
• How to sell by asking questions
• Presenting your product/service as a solution for your customer
• Formatting a Customer Service/Customer
• Follow-Up policy
• How to Close the Sale
• Contract Basics for Consulting Services

To request FREE one-on-one counseling from SBDC Professional Consultants:

If you are currently in business and generating revenue, please click here and complete the following form and you will be contacted to schedule an appointment.

If you are Business-Ready, have a business plan but not currently generating revenue, please click here.